You’re running crews, bidding jobs, and putting out fires – marketing gets pushed to “later.” Result: shoulder-month slowdowns, idle capacity, and revenue you can’t predict.
Flooded in spring, crickets in fall. Without a repeatable pipeline, it’s hard to forecast, hire with confidence, or plan equipment and route schedules.
Aggregator and low-intent ads bring tire-kickers – wrong budget, wrong service, not the decision-maker. Estimates eat hours, close rates sink, and margins get thin.
Instead of chasing random leads or relying on luck, we give you a structured process that turns local visibility into booked estimates, booked estimates into profitable jobs, and profitable jobs into predictable growth.
We’ll start by getting access to your key marketing assets – Google Business Profile, website, ad accounts, CRM, and more. From there, we’ll run a full audit, install tracking pixels, fix your digital plumbing, and make sure every piece of your system is set up to actually capture data and leads the right way.
Once your foundation’s solid, we’ll map out a complete strategy. That includes a Snapshot Report to see where you stand, building your Content Library and Success Tracker, and outlining your 3×3 video grid and offers. We’ll also prep your Google LSA and Facebook campaigns so everything’s ready to launch.
Now we go live. We’ll launch your 3×3 videos and Dollar-a-Day campaigns across Google LSA, Facebook, and YouTube – then double down on what performs best. The focus here is simple: start generating qualified leads while continuously optimizing for conversions.
After launch, we shift into growth mode. We’ll repurpose your best content across YouTube, Google Business Profile, and your blog. We’ll run reactivation campaigns through email and SMS, refine your ads week after week, and scale what’s working to maximize ROI — keeping your pipeline full every single month.
Packed with real-world lessons from the field and proven marketing systems, this book shows you how to attract high-value leads, turn day-to-day work into trust-building content, and keep your crews booked with profitable jobs all season long.
